Sell smarter and maximise your growth potential
Every publisher wonders whether they could be doing more to get their books to the widest possible audience
Using my skills developed leading commercial teams for some of the biggest UK Publishing Houses I can help demystify the market, highlight opportunities for growth and calcify plans that will deliver greater sales and higher profits for your business
Sample Sales Workshops
Sell with Confidence
Duration | One day Level |Key Accounts/Sales Manager
The sales landscape is ever changing and within that the role of sales people and their influence evolves too. This fully interactive one day course looks at the three core parts of the sales process Pre Sales | Sell In | Sell through and how you can get the very best results for your titles Key focal points include:
Branding and Messaging
Pricing and scheduling
The importance of bibliographic integrity
The power of pre-awareness
Understanding your consumer and retailer
Self selection and prioritisation
Perfect presentations
Negotiating a deal
Understanding sales shapes and stock requirements
Forecasting and supply chain excellence
Retail Strategy 360 workshop
Duration | Four day sessions Level | Sales Leaders
Designed to walk through all key market sectors, review current performance and unearth key growth opportunities short to mid-term. The series of tailored workshops will leave you with clarity around what is and crucially what is not an opportunity for your business in the current market and how to use your resources wisely to deliver on a set of clearly defined goals.
Course structure as below:
Session 1 - Overview of all market sectors
Session 2 - Review of publisher performance in each sector
Session 3/4 - Sector Planning for growth
Explore and Exploit
Duration | Business specific
This comprehensive consultancy program begins with a complete review of the publishing set up and ends with a core list of executable actions, from significant quick wins to mid term and more structural long term opportunities. I will work with your teams across the entire commercial function from acquisition through to operations with a view to identifying growth whether it be enhancing sales on key series to behind the scenes forecasting and logistical actions that will significantly enhance profit.
Key areas to review:
Existing business strategy
Top titles series and performance
Publishing strategy
Commercial performance & retail strategy
Systems, process & operations
“....his clarity of thinking and understanding of what makes retailers and consumers tick makes him stand out from the crowd.”