“CPC built a 360 degree Publisher engagement program that has already yielded significant results, as well as delivering key commercial insight on how to develop the consumer experience in App”
Publisher Engagement
Publisher engagement strategy and implementation including:
Seasonal onboarding strategy for 2020
Pitch preparation and positioning
Presentation and follow up
Contractual negotiation and deal closure
Delivered 4 publishing and license partners for Easter 2020 launch and double figure pipeline for end 2020
Market launch
Strategic commercial launch advice including:
UK pricing strategy
In app consumer journey optimisation
Consumer facing UK marketing strategy overview